BEST CONSENT MANAGEMENT TOOLS FOR PERFORMANCE MARKETING

Recognizing First-Touch Vs. Last-Touch AttributionLast-touch acknowledgment versions give all conversion debt to the final touchpoint a user engages with prior to taking a wanted action. This attribution design can be beneficial for gauging the effectiveness of your brand understanding campaigns.

Understanding First-Touch Vs. Last-Touch AcknowledgmentLast-touch acknowledgment models provide all conversion credit scores to the last touchpoint a customer involves with before taking a preferred activity. This acknowledgment version can be useful for measuring the efficiency of your brand name recognition projects.